Finalised Mood Boards

When going to submit my work I found that my mood boards had become pixelated, this is because I had created them on a photoshop document that was too small so I had to go through and do my mood boards again to make sure they were up to the quality that I needed them to be.

I used mostly the same images that were on the other boards that I have shown but I made sure the quality was up to scratch.

CLAUDIA MOOD BOARD

AMERICAN HORROR STORY HOTEL MOOD BOARD

MRS. LADERMAN MOOD BOARD

Claudia & Mrs. Laderman Mood Boards

To round off my research for my characters I have created finalised mood boards to design my makeup around, these mood boards are a collection of all the images and themes that have inspired me the most when researching different aspects of my characters personalities/ back stories. 

Claudia

Themes...

• Addiction
• Prostitution
• Mental Illness

Inspiration...

• 90's grunge
• Heroin Chic - Calvin Klein Adverts, Davide Sorrenti and Jamie King.
• Red Light District Amsterdam.
• Trainspotting & Requiem for a Dream.

Makeup Effects -

• Waxxy Skin
• Bruise's and Track Marks
• Glossy Worn Eye Makeup
• Dirtying Down.
• Blue/ Dead Lips.

Styling - 

• Black Cami Dress
• Fishnets
• Fur Coat.

Mrs. Laderman

Themes...

• Vampire's 
• Art Deco 

Inspiration...

• Femme Fatale's
• 1930's Screen Sirens
• Marylin Minter

Makeup Effects -

• Dramatic Cat eye.
• Porcelain Skin.
• Strong Contour
• Blocked Brows
• Fake Blood.

Styling - 

• Black Cami - Lingerie Style Top
• Black Robe

Psychosis & Representations in Film & TV

Psychosis is a mental health problem that causes people to perceive or interpret things differently from those around them. This might involve hallucinations or delusions.

The two main symptoms of psychosis are:

• hallucinations – where a person hears, sees and, in some cases, feels, smells or tastes things that aren't there; a common hallucination is hearing voices
• delusions – where a person believes things that, when examined rationally, are obviously untrue – for example, thinking your next door neighbour is planning to kill you

The combination of hallucinations and delusional thinking can often severely disrupt perception, thinking, emotion, and behaviour. When someone experiences the symptoms of psychosis this is known as a psychotic episode. Psychosis is triggered by other conditions for example schizophrenia, bipolar and severe depression but can be triggered by traumatic experiences, stress or drug misuse. 

One of the problems with Psychosis and other mental health disorders is that it is often stigmatised in Film and TV, mental health in horror films is generally interpreted in a negative light and mental health is personified as demonic, for example Nightmare on Elm Street, Friday the 13th and The Shining.

This is relevant for my character Claudia as it gives me a better understanding of psychosis, I now understand that psychosis is caused by other mental disorders and brought on through drug and alcohol abuse, through this understanding I can make my makeup more realistic because I understand it better.

NHS. (Unknown). Psychosis. Available: http://www.nhs.uk/Conditions/Psychosis/Pages/Introduction.aspx. Last accessed 9th April 2016.

Addiction and Representation in Film and TV

After looking at what effects substance abuse has on the mind and body and also how addiction is represented in fashion through the trend of 90's heroin chic, I finally wanted to look at how addiction is portrayed through film and TV to see how it is shown on film and TV through the use of special effects makeup. 

Trainspotting (1996)

Trainspotting is a British black humour drama film directed by Danny Boyle which follows a group of heroin addicts in the late 1980's. The main actor Ewan McGregor seen left was banned from drinking alcohol and eating dairy products in order to acheive the emaciated look needed for the role. The makeup department even went as far as creating a prosthetic arm for the close up shoots of the main actor shooting up, this was complete with pulsing veins, track marks and also blood pockets which would appear when the fake arm was punctured by the needle.

Permanent Midnight (1998)


Permanent Midnight is an independent drama film directed by David Veloz and stars Ben Stiller, the film is based on an autobiographical book where the main character develops a heroin addition. The reason I have chose to include this is because I really like the waxxy shiny appearance to the skin. There is also a lot of graphic detail in this film about needles and insertion of needles into the skin.

Requiem for a Dream (2000)

Requiem for a Dream is a psychological drama film directed by Darren Aronofsky and is based on a novel by the same name. The film depicts four types of addiction which lead to the characters imprisonment in a world of delusion, reckless desperation which is subsequently overtaken by reality and leaves them as hollow shells of their former selves. I have shown this because I really like how they depict through makeup an arm that has been shot up in with a dirty needle and has become infected. This is definitely a film that I will watch for further research for my character Claudia.

All though I could find many representations of heroin addiction in film, I found it extremely hard to find examples of it in TV, and could only find depictions of usage of other drugs for example meth amphetamine and coke. The reasons that this is relevant for my work is because it shows me that there is different ways to show addiction, it goes from being really intense and obvious in Requiem for a dream and Trainspotting, to more subtle in Permanent midnight, It has also given me some ideas on how to create the track marks for my makeup designs.

Trainspotting (1994) Boyle, D (Film) UK

Requiem For A Dream (2000) Aronofsky, D (Film) United States.

Permanent Midnight (1998) Veloz, D (Film) United States.

Heroin Chic

Heroin chic has been a questionable and controversial trend for the last thirty years. It was made famous in the 1990's by Calvin Klein campaigns and Corrine Day shoots as well as 'waif' models like Kate Moss, Jodie Kidd and Jaime King and this grunge inspired generation caused outrage. Women are shown as being languid and angular and glorified drug use, one source even claimed "Fashion photos in the last few years have made heroin addiction seem glamourous and sexy and cool."

Calvin Klein advert 2011

Heroin chic was coined as a term that was all about the rebellion of asthetics, it intentionally turned away from the glossy excess of the 80's and derived inspiration from something more raw and real and was in a sense poking fun at fashion. The fear of this trend was further spurred on by the deaths of River Phoenix ans Kurt Cobain in 1993 and 1994. The death of the photographer Davide Sorrenti in 1997 was seen as the end of heroin chic.

Some of the main charicteristics of heroin chic are...

• Pale skin
• Dark circles under eyes
• Angular bone structure
• Emaciated features
• Androgyny 
• Signs of drug abuse.
• Badly lit locations.
• Blank expressions.

Calvin Klein

Calvin Klein during the 1990's has been knocked for being some of the most provocative campaigns around, it has been criticised for depicting gang rape, violence, child pornography and drug use.

This is one of Calvin Klein's adverts for the brands perfume, this was condemned by Bill Clinton the president of the time as he believed it was reflective of the 'heroin chic' movement. However some of the heroin chic ideals are still present in ads from 2010 and 2011 (see image at top of post and below). The image below has been banned.

Calvin Klein ad 2009

Davide Sorrenti

Some of Sorrenti's most cntroversial photographs are of the strung out and super thin Jamie King. One of my favourite images is this one that was took by Sorrenti was of King when she was only 16 years old, she is ultra thin wearing torn clothes and is surrounded with images of famous drug casualties Kurt Cobain & Sid Viscious. 

I have researched this trend because it is a relevant real life epedemic which was present in the 90's, I really like this for my character Claudia as it gives me more of an idea how to photograph my character (like Nan Goldin's Ballad of Sexual Dependency) and also links the theme of addiction to fashion which is more relevant to what I wan't for this unit as I still want to give my characters a fashion edge whist still keeping the character raw and real.

Strang, F. (2014). Reformed addict Jaime King posts controversial 'heroin chic' image of herself taken by the late fashion photographer Davide Sorrenti . Available: http://www.dailymail.co.uk/tvshowbiz/article-2694076/Jaime-King-posts-controversial-heroin-chic-image-taken-late-fashion-photographer-Davide-Sorrenti.html. Last accessed 9th April 2016.

Sanchez, K. (2013). The Most Controversial Calvin Klein Ads. Available: http://uk.complex.com/style/2013/09/controversial-calvin-klein-ads/group-ad-banned. Last accessed 9th April 2016.

Allwood, E. (2016). Revisiting the 90s moral panic over heroin chic.Available: http://www.dazeddigital.com/fashion/article/28630/1/revisiting-the-90s-moral-panic-over-heroin-chic. Last accessed 9th April 2016.

90's Fashion (2015) Heroin Chic 1997, Available at: https://www.youtube.com/watch?v=gJc6qpjm-go. Last accessed 9th April 2016.

Devlin Pix (2011), "Obsession" from Calvin Klein, Available at: https://www.youtube.com/watch?v=sCqZp43vRpA. Last acessed 9th April 2016.

Marylin Minter - Pretty/ Dirty (Mrs. Laderman Inspo)

Marylin Minter is an American artist her works are based around images from hardcore pornography. Her images come from an abusive history. During the 1990s she refined her work and all though the work still had pornographic undertones it started to exclude a sense of glamour and high fashion, and included images of makeup laden lips, eyes and toes.

Marylin Minter Pretty/ Dirty is a series of photos that are hyper realistic and blur high fashion and art, the images are very abstract and are playful and full of surprise. The images are manifestations of our culture's complex and contradictory emotions about the feminine body and beauty, the images bring a sharp critical focus to the power of desire. One of the works 'Coral Ridge Towers' is a series of photographs she took of her drug-riddled mother who was also darkly glamourous. 

I have been inspired by Marylin Minters work for both my Claudia and Mrs. Laderman shoot, the reason why I think it appeals to Claudia is the references to drug abuse and Mrs.Laderman with how glamorous they images are and also as a reference point to my chosen word taste.

Unknown. (2015). CAMH. Available: http://camh.org/exhibitions/marilyn-minter-prettydirty#.VxZTBPkrLIU. Last accessed 19th April 2016.

Regina Harris Makeup-M.A.C FALL 09 AS SEEN BY MARILYN MINTER (2011), Regina Harris, 20th March, viewed 19th September 2018, https://www.youtube.com/watch?v=M0lt63yv2lc.

Nan Goldin - The Ballad of Sexual Dependancy (Claudia Inspo)

Nan Goldin's The Ballad of Sexual Dependency is described as 'a visual  diary chronicling the struggle for intimacy and understanding between friends, family, and lovers—collectively described by Goldin as her “tribe.”

The Ballad of Sexual Dependency is a 1985 slide show exhibition photographed by Nan Goldin and showcases the heroin subculture of the Bowery neighbourhood and Nan's personal and love life. This series of work was credited by Bill Clinton for inventing 'heroin chic'

"portrayed her friends – many of them part of the hard-drugs subculture on New York's lower east side – as they partied, got high, fought and had sex."  

The aspect of Nan's work which I like the best is the fact that her work gives you an insight into a certain environment and different experiences, the photographs that she takes are revealing, intimate, personal and sometimes erotic. Some of her photos show her friends dead in open caskets and also people engaging in sexual intercourse. I think this links to my character Claudia and also the show American Horror story as some of the subjects covered in her photography are taboo and provide me with good research into theme's that I am including in my character design as it shows real life substance abuse.

One of the criticisms that people have had of Nan's work is that it makes heroin-use appear glamourous and of pioneering a grunge style that later became popularised by youth fashion magazines such as The Face and I-D. 

The main inspiration that I have got from these images is how to shoot my character, I particularly like the images shot in a mirror and also the close ups on injuries like a black eye and also the bruising on the leg and also the image on the bed with the towel on the head. 

Nan and Brian in bed (1981)

Unknown. (Unknown). The Ballad of Sexual Dependency. Available: http://aperture.org/shop/books/nan-goldin-ballad. Last accessed 9th April 2016.

Makeup and Hairstyling on American Horror Story - Hotel

To help me get a better understanding of the make-up and hair and also the styling in American Horror Story, I have looked at screen grabs of my favourite styling of my characters. The thing that I like the best about this series is the diversity of styling especially with the character the countess as her look changes to any specific period that it is set in.

Sally

When looking at the styling of the character Sally, I noticed that her look doesn't really change, she has her staple look and this could be a hint to her being trapped in the time that she died and also because she is trapped inside the Hotel Cortez, so this is something that I will want to apply to my character Claudia as it relates to her brief very well. Personally, I do not like this look very much, I think the makeup is really raw, but I don't identify with her character very much, and find it hard to be remorseful of her situation. When designing Claudia I want the audience to empathise or feel sorry for her where as sally is designed more to repulse the viewer. The best thing about this makeup is the darkness that it brings to the programme.

The main aspects of the makeup and hair are...

• Pale waxy complexion.
• Worn black smokey eye.
• Dark burgundy lip which is also worn.
• Crimped hair.

All of these aspects of the makeup are very reminiscent of 90's grunge, I like how it is very raw and not overly fashioned as it makes it more real. I also like how the makeup is worn, this makes the character look dirty and unkept like you would be if you were an addict. There is also a lot of use of tears and sweat for this character to mimmic signs of addiciton. I also like how she is styled to look like a lady of the night

The Countess

The Countess' makeup and hair is so diverse throughout the series that is is hard to pick a favourite, so I instead divided her looks into two sections, although all of her looks are higly stylised she does have a classic look that she wears in the present episodes, but then through flashbacks you see what she would have looked like in different decades, and these looks are all in keeping with the fashions of the time, as you can see above I have referenced her looks from the 20's, 70's and 80's. But there is also times when her look changes in the present day, for instance when she attends fashion shows she dons more of a creative look. However her 'classic' look is just that and is a lot more fresh faced and feminine.

Main aspects of the makeup and hair are...

• Sleek groomed hair, often in updo's or a glamorous sleek curled style.
• Red lip, perfectly applied.
• Winged out brown eyeshadow or dramatic flick.
• Eyegloss on lids.

What I have gained from looking at these images from the programme is that when designing Mrs.Laderman I have a lot more creative freedom to do something a little more editorial, but still wearable. I will start looking at images from beauty editorials, catwalks and also portraiture to gain inspiration for her look. And for Claudia, I will draw my inspiration from photography, films and TV shows and also real life photos, and I will need to start finding ways to gain the viewers empathy through styling.

Art Deco - Inspiration for my Setting

When looking at images of the set of American Horror Story, I can see that is it heavily influenced by the Art Deco style - this is a style that spanned from the 1920's through to the 1930's and it affected all forms of design, from the fine and decorative arts and fashion, film, photography, transport and production design. It can be characterised by highly stylised natural and geometric forms and ornaments, which are usually strongly symmetrical.

The setting of the hotel also has a subtle nod towards the shining. The thing I like so much about how the hotel is designed is the sense of grandeur that is achieved through this Art Deco style, and also that if it was built in the 1930's the decor now  would be a little bit worn, outdated and creepy.

During the 1930's there was a great depression going on, Art Deco could only be afforded by the upper and middle class, materials like chrome and nickel were popular and unlike the 1920's the colour scheme was very light, cream and ivory were commonly used as well as pastel pinks, yellows and this was contrasted with dark greens and reds. Mirrored surfaces were commonly used.

I think this relates to my character Mrs. Laderman as this is her style, it will coincide with the way she dresses and will mirror her lust for riches. So for my set I wont be looking at changing things or redesigning the hotel because I believe it suits my character perfectly. 

As I wont be shooting my characters on set, I will need to look at getting some wallpaper samples and using fur throws, and gold to create an illusion of a glamorous set.  

Effects of Substance Abuse on the Body

For my character Claudia I have to study the effects of substance abuse on the body, this is something that I want to incorporate into the makeup as a character effect. In my story Claudia has developed a reliance on illegal and damaging substances through a detrimental relationship with a drug dealer. The substance that I want to mainly focus on is heroin as I feel this would suit my character the best.

Heroin can be smoked, snorted or injected and is absorbed quickly into the body and has elicit results, continued use of this substance can bring devistation to both physical and mental health. Short term effects include;

• Flushes
• Reduced sensations of pain.
• Drowsiness.
• Sedation.
• Lethargy.

Side effects include;

• Nausea and vomiting.
• Grogginess.
• Confusion.
• Dry mouth.
• Itchy skin.
• Miotic or constricted pupils.
• Light sensitivity.
• Lower than normal body temperature.
• Slowed respiration.
• Slowed heart rate.
• Cyanotic (bluish) hands, feet, lips, etc.

And long term effects include;

• Decreased dental health marked by damaged teeth and gum swelling.
• Excoriated skin from scratching.
• Severe constipation.
• Increased susceptibility to disease from diminished immune system.
• Weakness and sedation.
• Poor appetite and malnutrition.
• Sleeping problems.
• Decrease in sexual functioning.

The main aspects that I want to focus on when looking at heroin addiction for my character is the tracks that are left on the arms from injecting heroin however, I don't think I want to limit this to just the arms of my character as heroin is often inject the drug into different parts of the body as the vein can become used and they will need to start using the neck, in-between the fingers or toes and also sometimes in the groin. For my character because she is a regular user of heroin I want to create these track marks on her arms, neck and in-between her fingers as this is what will be visible in shot. I will also look into making the lips blue and giving my character signs of perspiration. 

Unknown. (2006). Long Term Effects of Heroin. Available: http://www.drugfreeworld.org/drugfacts/heroin/long-term-effects.html. Last accessed 4th April 2016.

Representations of Women in Horror

It has been long debated to how women are perceived in horror films, are they portrayed as villans, victims or are women in horror films empowered?

"Women are either blonde fodder for rampant serial killers or the petrified victims of supernatural creatures."

It is true that in horror films women are often portrayed as the victim, but there is some exceptions for example the Others, A Nightmare on Elm Street or The Woman in Black where it's women's ghosts who call the shots and this can cross over to slasher movies which are usually notorious for portraying women as blonde bimbo's who are killed by 'rampant serial killers' but in these films the male's are just as likely to die as the female victims. 

in the book Men, Women and Chainsaw's the author Carol J. Clover coined the term 'The Final Girl' which shows us that male and female viewers are encouraged to identify with the victim rather than the psycho, and most definitely with the women who survived the carnage. A common plot line in many horror films is to have a series of victims who are killed one by one by a serial killer to increase terror until the Final Girl vanquishes the killer or escapes, the characteristics for this final girl is to be sexually unavailable or virginal and avoids things like illegal drug use, they often have unisex names and can sometimes have a shared history with the killer. The Final Girl moves the film forward by exhibiting intelligence, curiosity and vigilance, making her very easy to identify with the viewer. The basis of this theory is that the final girl is no longer the damsel in distress, and she is masculinised through 'phallic appropriation' when she picks up a weapon for example a knife or a chainsaw. Horror films have been long debated by feminists because the surviving character needs to be purged of undesirable characteristics for example relentless pursuit of personal pleasure as sex is often punished with death and through penetrating her attacker (stabbing the psycho) she can make this her outlet for sexual frustrations an example of this is Laurie Strode from Halloween.

More examples of the Final Girl...

• Alien 3 - Ellen Ripley & Annalee Call - Both of these exhibit traits that Clover has set out for the final Girl, Call is very boyish and has a masculine style haircut and is characterised as "smartness, gravity, competence in mechanical and other practical matters and sexual reluctance."  However Ripley is the "reassuring face of womanhood." However it can be argued that Alien follows the science fiction film genre rather than the film genre so it might lack the sexual theme in the first place.
• Halloween I, II and H20 - Laurie Strode, even though she is rescued by a male character at the end of the film Strode is still seen as a Final Girl, and her image fits directly to Clovers characteristics.
• Scream - In this film the view of the final girl was "resurrected, reshaped and mainstreamer." As the final girl stereotype of being a virgin was challenged as the final girl survives until the end despite having sex.

Women are also subject to a lot of misogyny in horror films and this can be associated with the fear of the abject, this is the fear of "something rejected from which one does not part, from which is something that disgusts us, yet comes from us or from which we come." so in short we are terrified of something of which we came, we have been brought up being taught what we should be disgusted about and conceal it in shame, horror films use the female body as a form of abject for example the bodily fluid, blood ect that relates to periods and birthing that only the female body can perform. In the article , there are two identifications of gendered modes for suffering: masochism and menstruation. Masochism is central to the identification of male monsters who initiate sadistic rampages with acts of self mutilation, but if we look at female monsters we will see that she does not commit acts of self mutilation out of pleasure but out of revenge for earlier abuse by parents, partners, rapists and other offenders for example Carrie, The Exorcist and Alien 3.

When women are seen traditionally as victims they are killed by the attacker for committing a sinful act, they are usually killed in the first 5 mins as punishment for their indiscretions, this stereotype is supported by Tim O'Sullivan who says that "the dumb blonde stereotype might include: blondness, seductive body language and strong makeup." This is then further supported in Scream by the character Tatum Riler who gets killed in the most stereotypical way as she is shown dressed provocatively in a skirt with her nipples showing through her sweater, and promiscuously flirts with her killer before her death. Women have been seen in this role as a victim as this is how women were treated before they had equal rights to men. When watching horror films it is important to put into perspective that even though women in horror films can be dumb and can play the role of a victim but this can be no more so than their male counterparts and certainly no more than non-horror films, Anne Bilson in her article Horror: The film genre where men don't have all the fun states that "horror is one of the genres that gives women the juiciest roles, ones that allow them to play multi- faceted individuals who aren't just wives, girlfriends or kidnap fodder, or role models but get to wrestle with deamons both physical and metaphorical." And sometimes they are the demon, it is no surprise that some of horrors most memorable monsters are female. 

Personally I believe some of the views about women in horror are outdated, and views of women in films will of course reflect the socio economic changes of the period they were set in and women in horror is something that is ever changing with our society, women in horror now can be portrayed in anyway they want to be portrayed and this will be supported by the higher demographic of women watching horror movies. 

Howell, D. (2013). Representation of Women in Horror Films.Available: https://screampsychohorror.wordpress.com/representation-of-women-in-horror-films/. Last accessed 4th April 2016.

Billson, A. (2014). Horror: the film genre where men don't have all the fun. Available: http://www.telegraph.co.uk/culture/halloween/11200852/Horror-the-film-genre-where-men-dont-have-all-the-fun.html. Last accessed 4th April 2016.

Briefel, A (2005). Monster Pains: Masochism, Menstruation, and Identification in the Horror Film. California: University of California Press.

Clover, C (1992). Men, Women and Chainsaws - Gender in the Modern Horror Film. New Jersey: Priceton University Press

Berenstein, R J. (1996). Attack of the Leading Ladies - Gender, Sexuality and Spectatorship in Classic Horror Cinema. New York: Columbia University Press

Creed, B (1993). The Monstrous Feminine - Film. Feminism and Psychoanalysis . London: Routledge

1930's Fashion & Icons

My initial idea for Mrs. Laderman is to have her styled around 1930's glamour, this is something that will appeal to the older demographic as it is very classic and very sexy and will fit perfectly with the femme fatale look that I want to give her. 

The reason that I have chosen the 1930's is because during this era the curves of the female form were heavily played upon, curves were celebrated and dresses were very feminine and romantic and flattered the natural waistline, hemlines were around ankle or shin length so were quite a contrast to the boxy short dresses of the 1920's. Silk was extremely glamorous so this could only be bought by the extremely affluent. 

• The bias cut was popularised by Madame Vionnet which was a figure flattering cut. 
• Day looks were lightweight and floaty, and sometimes included medium florals or art deco inspired geometric prints. 
• For an evening women wore elegant backless numbers in velvets and body clinging satin. This was often worn by Jean Harlow, Carole Lombard and Ginger Rogers. 

Actresses on leaning boards. 

One of the most memorable fashion moments of the thirties was Joan Crawford in the movie Letty Lynton (1932) women aspired to have a dress like the one she wore, and also the backless charmeuse gown that she wore in Dinner at Eight (1933) was highly popular, but what people didn't know is that although the dresses looked stunning, they were not very practical, there was little concern for comfort and actresses could not sit, so inbetween takes they had to lean on leaning boards as to not crease the fabrics of the gowns. Hollywood was very aware of the influence it had over women and it exploited this, they created films to attract female audiences by using romantic plots and extravagant fashions and looks and worked like high end fashion magazines and instructed women on the latest fashion trends.

Individual actresses became associated with different clothes or hairstyles and became their trademark looks, in the early 1930's Jean Harlow was known for her platinum blonde hair which was very light an almost white blonde in colour. Veronica Lake launched the trend of wearing her hair over one eye and Dorothy Lamour popularised the one piece wrap around garment which was worn as a skirt or dress, these three were seen as the sultry sex symbols but there was also the contrast of Shirley Temple who personified innocence and sweetness and children were often styled their look. Katherine Hepburn, Greta Gabo and Marlene Dietrich were all strong willed personalities and often wore trousers when women were expected to be feminine.

1930's Glamour Mood Board

How this relates to my character...

This glamourous look relates to my character as this is how I am going to style her and also the interior of the hotel, this look is great as is is outrageously feminine and powerful and is also mysterious, I think the soft fabrics really juxtapose her evil personality and will create a really interesting character.

Unknown. (2005). 1930s Fashion Guide. Available: http://www.bluevelvetvintage.com/1930-s-Fashion-Guide-30s-Old-Hollywood-Glamour-Fashion-Tips.html. Last accessed 2nd April 2015.

Lane, L. (2013). HOW HOLLYWOOD INFLUENCED THE 1930S FASHION..Available: http://misslindsaylane.blogspot.co.uk/2013/03/how-hollywood-inspired-1930s-fashion.html. Last accessed 2nd April 2015.

Unknown. (2016). HOLLYWOOD INFLUENCES FASHION. Available: http://www.fashionencyclopedia.com/fashion_costume_culture/Modern-World-1930-1945/Hollywood-Influences-Fashion.html. Last accessed 2nd April 2015.

1930's Hair and Makeup

1930's Hair 

Greta Gabo

Hair in the 1930s was heavily inspired by America, because in Britain the beginning of the second world war limited British fashions, during this time in America the styles were heavily influenced by film-stars and cinema and this had a huge impact on fashion. During the early thirties modified forms of the shingle were worn by almost all women, methods of tapering the hair shorter at the top and leaving it longer at the neck to allow for the formation of curls led to the creation of styles known as the Cringle and the Mingle. Close deep waves and little flat pin curls were now a feature of hairdressing as regular visits to the hairdressers for perms and sets became increasingly more popular, there was also water waving which was a softer more modern version of the Marcell wave. For women who were inspired by film stars there was the long bob made famous by Greta Gabo and the platinum blonde hair of Jean Harlow. Curls were immensely popular at this time, crest curls, roll curls, coxcomb curls and also partial fringes. To the end of the period the hair was usually worn longer and had the development of the end perm so the hair could have the smooth effect with curled ends. 

1930's Makeup

1930s Makeup

After the really bold 1920's the makeup styles became a lot softer and more feminine, this was because of the depression so makeup was limited so it was much easier to embrace a more natural style. The makeup like the hair was heavily influenced by hollywood glamour and makeup became more accessible for women through brands like Max Factor and Elizabeth Arded. Eyebrows were severely plucked and it left only a thin line to frame the face, and it was now more common to use mascara on the lower lashes, eyeshadow was lighter and softer and contrasted with the dark eyelashes. Foundation was widely used for a soft ivory complexion. Lipstick was very common and the cupids bow was favoured and emphasised. This video below shows a 1937 film of Constance Bennett taking us through her typically lavish daily beauty routine, complete with her attending house maid. It was produced for the Educational Film Corporation of America by Hal Roach.

1930's Maybelline advert showing the classic makeup look of the 1930's.

Glamourdaze (2011),Vintage 1930's Makeup & Skincare Guide, available at: https://www.youtube.com/watch?v=w2-rthokWBE. Last accessed 2nd April 2015.

Fashion Gone Rogue. (2015). 1930s Makeup & Beauty: Inspired by Hollywood Stars.. Available: http://www.fashiongonerogue.com/1930s-makeup-beauty-trends/. Last accessed 2nd April 2015.

Corson, R (2005). Fashions in Hair the First Five Thousand Years. London: Peter Owen Publishers. 

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